In fact, iWave highlights another fascinating thing about IT: that innovation is not the exclusive province of big IT vendors; small IT vendors have the opportunity to play major roles, as well. Now, big IT vendors have larger financial resources that enable them, if they wish, to tackle any number of projects simultaneously. Those with ongoing research capabilities may tackle larger projects and those that last for a long time (that is, many years) without delivering a real product. Moreover, large companies can risk failures as long as those projects that hit it big more than compensate for all the ones that failed to deliver sufficient value.
However, even though smaller companies cannot engage in a similar wealth of projects, and failure of a product development project may mean their own failure, they still have at least one advantage: They can tackle innovative projects without worrying that they might cannibalize existing profitable products or businesses. Moreover, smaller companies may be more nimble, as they are not encumbered by the organizational constraints and restrictions that often exist in larger vendors.
Now, storage automation, which iWave is targeting, is an especially important area. But before we see what iWave is doing, let’s review what automation is all about.
IT goes through terminology fads that represent (sometimes) major trends. ("Cloud" and "big data," anyone?) Another of the fashionable terms that is bandied about in what seems to be an indiscriminate fashion is "automation." As an industry analyst, I take briefings from vendors large and small (and these briefings often serve to provide information for my writing). An executive from a large, well-known vendor recently used the word automation as if he and his company had just created the term and as if his company's products delivered all of the benefits of automation. Unfortunately, he could not explain how his products were automated and what benefits they actually delivered.
The word automation as it pertains to IT has been around for many years. In fact, 2012 marks the 60th year since the term was reinvented in a book entitled simply "Automation" by John Diebold, an early IT management guru whom I am happy to say that I knew personally (although many years after he had written "Automation"). As John talked about in a later book, "Making the Future Work":