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Storage Goes Green With Utilities Deal

Industry group Wikibon is bringing the utility and storage industries together in an attempt to drive down users spiraling energy costs.

The "Conserve IT" initiative, launched today, brings together seven storage vendors, including EMC and HDS, as well as California utility giant Pacific Gas & Electric (PG&E), which has started offering rebates for customers deploying energy-efficient storage hardware.

“The IT industry doesn’t speak kilowatts, and the utility industry doesn’t speak geek,” explains Dave Vellante, Wikibon’s co-founder and principal contributor. “They need a translator, and that’s where we come in.”

The first step for Wikibon is to take the storage vendors’ offerings in areas such as MAID, thin provisioning, and virtualization, and calculate their eco-efficiency.

”We’re using measurements within the vendors’ labs that we evaluate,” says Vellante. “We use this to create a methodology to validate that these technologies are energy-efficient relative to a baseline.”

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