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Seven Ten Braces for Challengers

Among the many startups seeking attention in the data managment space, at least one is readying its third-generation package.

Seven Ten Storage Software Inc. will launch StorFirst EAS 3.0 in late September, beefing up security and migration policies for its data management software.

Seven Ten CEO Jim Moulton says the new version will add support for disk-based WORM and expand its retention policies and reporting features, which are geared to helping differentiate Seven Ten from a host of players new and old.

By all accounts, data management across tiered storage is still getting going, and many so-called trends are largely figments of the marketing imagination. Still, that doesnt mean there aren’t any competitors. Like Seven Ten, Arkivio Inc., KOM Networks Inc., and Signiant Corp. have been shipping products for years (see Arkivio Lifts Lid on Automation, Qwest Suspends Daily Stock Sales, and Signiant Moves Data Faster).

The advent of Information Lifecycle Management (ILM) and its endorsement by the likes of EMC Corp. (NYSE: EMC), however, has stirred activity -- and awareness -- to a new level, even if the industry hasn’t even settled on a name for the category yet. Some call it data management, some call it data classification, and others information access management.

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