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When you think of channel-friendly storage vendors, who comes to mind?
According to a survey by equity research firm Robert W. Baird & Co. Inc., the channel thinks mostly of EMC Corp. (NYSE: EMC), in both good ways and bad.
Bairds fourth-quarter survey of nearly 50 resellers found EMC the most overall channel-friendly storage vendor, despite an undercurrent of negativity.
EMC received the most positive responses (ratings of 10) to the question, Who is your most/least channel-friendly vendor? It also received seven negative responses, which Baird analyst Dan Renouard chalks up to a love-hate relationship between channel partners and OEM vendors who have their own strong direct sales presence.
The love part of the equation has increased for EMC lately. I can attest that EMC would have scored miserably if we had conducted the same survey two years ago, Renouard says. Some of the ones who consider EMC a good partner now, considered EMC the enemy a couple of years ago.
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