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  5. Lessons From the Field: Beyond ROI: Page 12 of 16
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Lessons From the Field: Beyond ROI: Page 12 of 16

Business managers had to learn to talk tech a few years ago, and now the tables have turned. Here's a primer on building your business credentials and credibility.
March 03, 2003

• Don't go out of their way to understand the business side of their companies.

• Don't communicate clearly.

• Talk 'geek speak' at management meetings, thus guaranteeing that they will always be viewed as outsiders.

• Justify projects based on cost savings associated with replacing a system but fail to decommission the old system.

• Get too friendly--or not friendly enough--with end users.

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