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Lessons From the Field: Beyond ROI

So how do you make a good business case for a project? We recently canvassed managers at enterprises large and small, from diverse industries spanning health care to banking, and found some common ground.

Credibility Building

One key theme permeated our interviews: If your business credibility isn't established, you will have a tough time building any kind of case for projects. Simply put, business credibility means the folks in charge know you're not just a geek, that you have "business value add" (see "Stupid IT Manager Tricks," for a list of don'ts).

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