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Carbonite Expands Online Backup

By James Rogers, February 6, 2008 5:46 PM

Online backup vendor Carbonite has overhauled its PCBackup software, touting a low-cost alternative to EMC's Mozy technology and a way for users to emerge unscathed from the trauma of hard drive crashes and stolen laptops.

PCBackup 3.5, launched earlier today, is the latest Windows backup offering from the startup, which aims its products squarely at small businesses, the SOHO market, and consumers.

"Online backup is not a new concept, but we were really the first ones to do it in a way that is simple for the individual and affordable," claims Swami Kumaresan, the vendor's vice president of marketing.

Carbonite's main rival in this space is Mozy, which was acquired by EMC for $76 million last year, and is now at the forefront of the storage giant's SaaS efforts.

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