If you don't know the terrain, a trade show can be a scary place. Our editors have been hard at work creating a handy trade-show jargon list that strips away the euphemisms. Here's a sample:
1. Freebieoflage: The overapplication of free buttons and pins, creating an additional layer of clothing
2. Spielshirt: A T-shirt won by sitting through a 15-minute presentation
3. Proshilleration: The uncanny way vendor sales specialists seem to multiply the deeper you travel into a given vendor's booth
4. Dumbcierge: The often less-than-helpful helpdesk personnel on the show floor
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