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IT-Business Alignment Prompting Tech Role Changes: Page 2 of 5

Yet all indicators suggest talent costs will continue to rise over the next few years. This will be particularly true with respect to professional roles, such as program managers, project managers and business analysts, that are considered crucial to the execution of high-impact, innovative and competitively differentiating IT initiatives.

These roles can be considered "above the line" marking competitive distinction. But the costs of talent also will rise for many entry-level roles that add no competitive advantage at all—roles that are considered "below the line."

In many companies, the growing costs of talent will exceed the growth in IT budgets " assuming that budgets are growing at all. This will force IT decision-makers to face some difficult near-term decisions. Certain roles will probably be eliminated, automated or outsourced to accommodate the new investments that must be made in higher value IT work.

IT professionals that hope to advance their careers will be forced to upgrade their own personal skills and capabilities.

This view was recently reinforced when I participated again in the CIO Forum. Much like a tribute concert, the CIO Forum brings together corporate technology end-user CIOs and CTOs with CEOs like me who represent technology vendor firms. The venue is a cruise ship in the Atlantic, where people meet for three days, in one-on-one and small informal group sessions. There is a comfortable informality, and a passion and respect for the subject of technology. And like musicians, we stay up late.