Customization isn't part of Workday's business model. Like Salesforce.com, it offers SaaS at a cost lower than conventional software by using a multitenant approach--having groups of customers share one instance of a hosted application, while keeping their data separate.
Life Time was won over by Workday's user-friendly interface, Prise says, plus the ability to integrate the HR service with payroll and employee benefits services that Life Time gets from other providers. The health club chain decided it could live without customization.
Workday, like many SaaS vendors, offers a variety of configurations of its software and solicits input from customers on the features and functionality they want added to updates. Life Time has had "pretty good success" with getting its requested Workday upgrades, Prise says.
Rydex Investments made a similar decision about the importance of customization to its marketing application. Four years ago, it started using Unica's Marketing Central, a marketing resource management software service, as a temporary solution while it looked for on-site software. It settled on a vendor that customized to Rydex's workflow needs. But right before deploying the software, Rydex had to change the customized workflow because of a new law in the highly regulated finance industry. "It became a huge deal to reconfigure the architecture on this new system," says Miyeko Keen, director of marketing operations and services. The lesson learned is that customization isn't necessarily a good thing, Keen says.
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