SANTA CLARA, Calif. -- Fear of negative publicity is the primary driver for companies and organizations engaged in data protection, according to a survey taken by Vormetric, Inc. The survey was conducted at the RSA Conference at San Franciscos Moscone Center February 5-9. The need to comply with a growing body of state laws concerning the security of information entrusted to them also ranked as a strong motivator for attendees at the conference.
In the survey of more than 500 visitors to Vormetrics booth, 74 percent of respondents cited a need to protect their own intellectual property from theft or compromise. Just 33 percent named credit card data and 43 percent noted corporate financial records as the types of data needing protection.
Growing Sophistication, Further Questions
Vormetric, a leader in the data protection business since 2001, also found that 67 percent of those surveyed believe that most data breaches originate from within the organization rather than from an external threat. This finding was consistent with a 63 percent response in Vormetrics October 2006 survey of attendees at Oracle OpenWorld in San Francisco.
Vormetric conducted a similar canvas at Oracle OpenWorld in 2005 and found that only 45 percent of those surveyed were interested in learning about some aspect of data encryption. That response rate jumped to 63 percent in 2006.