According to a new report from Gartner, less than 2% of all Internet users are frequent content contributors. Between 10% and 15% contribute occasionally and more than 50% are reading or watching what the communities are discussing, Gartner reported.
The researchers said that 200 million people already have given up blogging and that the total number of bloggers will peak at around 100 million.
The prediction was one of many insights into trends that will change the nature of business and IT, beginning next year. The 2007 predictions are meant to help technology companies and IT professionals take advantage of coming changes, Gartner said.
"Selected from across our research areas as the most compelling and critical predictions, the trends and topics they address this year indicate that priorities, markets, cultures, and technologies are all rapidly changing," said Daryl Plummer, managing VP and a Gartner Fellow. "These changes will require that IT and business change their approach to delivering and quantifying value. IT professionals must examine these predictions for opportunities to increase their support of consumer-driven requirements and their ability to help the business deliver stronger services to those customers."