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Video, Photo Search Engine Taps RSS Feeds

Rather than focus on written words, Pixsy Corp. plans to make Web searching visual, and next week will launch a search engine that is designed to return thousands of photographs and video images from hundreds of sites.

The search technology aggregates, extracts and organizes visual content from real simple syndication (RSS) feeds. The software identifies the image, grabs the photograph and associated metadata, and turns the content into a thumbnail. Then brings back the image to where the photo is indexed and made searchable.

Nearly one year after the site's preview launch, new technology now relies on spiders to crawl the Web seeking RSS feeds. The software aggregates thumbnail images, said Chase Norlin, co-founder and chief executive officer, told TechWeb.

Content comes from blogs; news sites like Reuters and The New York Times; photo and video sharing sites, YouTube and Grouper Networks; or social networks,

Norlin, who managed the development of Sony's first online imaging service, said Pixsy's business model is to drive traffic to partners, rather than host the content.

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