Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

SBC To Adopt 'AT&T' As Post-Merger Moniker

The storied AT&T brand will live on, according to SBC Communications, which said on Thursday that it will adopt AT&T Inc. as its name and unveil a new logo once its acquisition of the telecom giant is final.

SBC announced earlier this year that it would acquire AT&T for $16 billion.

The takeover is on track for completion by the end of the year, when the newly combined company expects to kick off a major multimedia marketing campaign.

In a statement on Thursday, SBC said that, moving forward, the company intends to lead the industry in the creation of a new generation of Internet Protocol-based services, which can be delivered through wireline or wireless networks to mobile phones, PCs and hand-held digital devices.

SBC local service and broadband capabilities, which currently total 50.2 million access lines and 6.5 million DSL lines in service, will be combine with AT&T's IP network and broad-based telecom software infrastructure. (SBC also has in its fold more than 52.3 million subscribers nationally through its 60 percent ownership of Cingular Wireless.)

  • 1