Poll: Consumers Like TV, Phone, Web 'Bundles'
Nearly half of consumers interviewed by a research firm said their households receive a communications bundle from a single company.
April 25, 2006
![Network Computing logo Network Computing logo](https://eu-images.contentstack.com/v3/assets/bltde8121fc52c5c8f3/blt3f3d0318f746b1c2/65a530e4187606040a1d8b8c/placeholder.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
U.S. consumers appear to like the "bundles" of TV, phone or Internet services they are offered by telecommunications and cable companies, according to a poll conducted by the Leichtman Research Group (LRG).
The market research firm reported Monday that 43 percent of the 1600 consumers interviewed said their households receive a bundle from a single company. In the previous year's poll, 33 percent said they received a bundle.
"The combination of TV, high-speed Internet and telephone services is becoming increasingly important for both providers and consumers," said Bruce Leichtman, president and principal analyst for LRG, in a statement. "Those who are most likely to receive bundled services tend to be younger and wealthier than average."
Noting that cable subscribers who receive a bundle of services are less likely to switch away from cable TV than subscribers with a single service, Leichtman said bundles provide "stickiness" for service providers
You May Also Like
Maximizing cloud potential: Building and operating an effective Cloud Center of Excellence (CCoE)
September 10, 2024Radical Automation of ITSM
September 19, 2024Maximizing Manufacturing Efficiency with Real-Time Production Monitoring
September 25, 2024