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Launched at the New Year, the new AT&T will increasingly be a wireless communications company that also generates income from advertising and offers television and broadband data services as well.
In an announcement following the FCC's approval of its acquisition of BellSouth, AT&T indicated Cingular Wireless, previously jointly owned by AT&T and BellSouth, will be the heart of the new company.
"It [the merger] will strengthen Cingular through unified ownership and a single brand," said AT&T chairman and CEO Edward E. Whitacre Jr. "No partnership between two independent companies, no matter how well run, can match the speed, effectiveness, responsiveness, and efficiency of a solely owned company."
The new AT&T has its recent origins in SBC Communications (the old Southwestern Bell), and just as SBC took up the AT&T brand name, Cingular is expected to eventually carry the AT&T brand name, too.
The mobile phone operation will be in a better position to compete with Verizon Wireless, whose service is generally faster. Verizon has been adding customers at a faster rate than Cingular, which is the larger of the two wireless firms. Verizon Wireless must deal with its Vodafone partner, which owns a major piece of the wireless operation.
Making the jump from outdated legacy technology to a more modern digital infrastructure will allow businesses to innovate at the speed and scale needed in today’s marketplace.
The business world is speeding up. The longer IT leaders wait to get their needs met, the more at risk their businesses and their jobs will be.
By arming SD-WAN networks with end-to-end intelligence, analytics-driven predictions, and predictive automation solutions, IT teams can simplify infrastructure management and assure higher levels of quality experiences for users.
