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Ingram Micro Taps Into Apple's Core

Ingram Micro is hoping a popular niche vendor with a hot brand will help it woo more solution providers into VentureTech Network, its exclusive group of SMB-focused resellers. The vendor? Apple.

Ingram Micro executives teamed up with Apple officials, including John Brandon, vice president of the Americas and Asia-Pacific at Apple, to promote the computer maker to VTN solution providers.

"These are great days for Apple, maybe some of the greatest days in the company's history," said John Brandon, vice president of the Americas and Asia-Pacific at Apple, to VTN members here in Las Vegas during the general session. "Contrary to popular belief, it's more than just the iPod."

Brandon touted the forthcoming version of OS X and Apple's xServer server line, as well as Apple's storage products. "Ingram Micro has been a very valued and important partner," he said. "We joined VTN a few years ago, and I can't tell you how happy I am with it."

In addition, Ingram Micro brought in approximately 80 "Apple Specialists," or Apple dedicated solution providers, to the event on an all-expenses-paid trip in an effort to recruit them into the VTN organization. While Apple has been involved with VTN for years, the sometime channel-distant computer maker has certainly never had a stronger presence at the distributor's VTN event, which offered several Apple-specific sessions. Brandon and Ingram Micro officials said VTN has shown good growth for Apple sales and added new members, but wouldn't elaborate with exact numbers. In fact, Apple declined to be interviewed by VARBusiness at the event.

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