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Hey, Gramps, Can I Borrow Your Mac?

Apple's commercials like to portray its users as young and hip. But a new study is offering some contrary information.

When it comes to home computers, nearly half (46%) of Apple's U.S. user base is 55 or older. That's compared with only 25.2% of home PC users who are in that age category, reports MetaFacts Inc., a national market research firm.

So, what computers are the digitally savvy youth buying? Gateway.

"Apple can claim long-time loyalists, but its future among the young technoliterati is an interesting dynamic," said Dan Ness, a principal at MetaFacts. "Gateway has the lead among the 18-24 year olds, with a higher-than-average share of U.S. home's primary PC users falling into this age group."

When it comes to mobility, however, Apple users are definitely the ones on the move.

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