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The Emergency Email System

Since today's snowstorm in NE Wisconsin is causing schools to close early, a friend pointed out the existence of the Emergency Email System, which is how he's getting information about what schools are closing and how bad the weather really is.
Pretty cool, and it's free (everyone likes free stuff, right?) You can choose from a lengthy list of alerts covering everything from school closings to severe weather to changes in the homeland security threat level.
This is great, especially when weather turns suddenly and you don't listen to the right radio stations (why are school closings always on the country music or easy listening stations??) or watch the right television station. Or when you're at work and don't have access to either.
Cause everyone has access to their e-mail 24x7, right? Stop looking at me like that - I know darn well I'm not the only one...