Kevin Powell, vice president of enterprise software for MOCA, Englewood, Colo., said under the deal with Aventail, the distributor plans to support participating resellers with business development activities such as training, certification, customized marketing campaigns, demand-generation activities and quoting assistance.
The companies also will offer a new certification related to technical training under the pact, he said. Powell intends to introduce the Aventail product line to partners at MOCA's Net@Work conference in San Diego next week.
"This is a win-win for both organizations," he said. "We are ready to grow together."
Todd Gabel, vice president of sales at Nexum, Chicago, said program benefits like the ones cited above lay the groundwork for a lasting relationship.
"I'm delighted at the prospect of having someone support us from a higher level," he said. "If we're loyal to [MOCA] and we continue to drive business through Aventail, this will be great for everyone involved."
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