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Avaya Release Targets Promise of 'Telephony 2.0'

Avaya is seeking to take the lead in the burgeoning Telephony 2.0 market today, announcing new capabilities that bring SOA (service-oriented architecture) capabilities into the world of telephony--enabling companies to more easily integrate communications into their business processes.

Avaya's new CEBPs (Communication Enabled Business Processes) add an ESB (enterprise service bus) and an event processor to the company's communications platform. Both provide a framework for embedding communications within a business process without detailed telephony knowledge. Using CEBPs, generalized application developers can integrate a complex set of telephony services by calling a single high-level Web service. For instance, a service such as "Notify & Respond" would contact a set of users and use Web portal responses or a voice form to trigger additional workflows, while a "Find & Call" service would locate users by trying multiple devices according to a user's contact preference.

Telephony vendors understand that their long-term success depends on extending the capabilities of their telephony servers beyond voice. This has led them to pursue unified communications strategies and increasingly open their platforms to control by third-party applications through Web services in what is typically called SOTA (service-oriented telephony architecture). With its announcement today, Avaya has taken an early lead over archrivals Cisco Systems and Nortel Networks on the SOTA front.

To deliver these new capabilities, Avaya has extended its existing Web services interface with the Avaya Communication Process Manager, a service bus enabling the orchestration of Web services to describe and address high-level business processes. It sits on a Linux server and uses the Avaya Communications Manager, the company's telephony server, to set up and tear down calls. In order to detect significant events automatically, Avaya also offers an optional Event Processor, which monitors real-time information streams, triggering alerts or events through the Communications Process Manager. Over the longer term, expect Avaya to migrate the Communications Process Manager and Event Processor onto the Communication Manager, the SIP application server acquired in the Ubiquity deal last January.

THE COMPETITION

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