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Apple At Bottom Of 'Green Ranking' Barrel

Despite its worldly image, Apple ranks at the bottom of Greenpeace's latest "Green Ranking," while Chinese computer maker Lenovo shot up from last place to become the most environmentally conscious electronics maker.

Apple was ranked last because of its failure to make any progress in its recycling and toxic content policies, Greenpeace said in its report released Wednesday. The environmental group started publishing the list in August 2006. Apple also was taken to task by Greenpeace for failing to release the full list of regulated substances it uses, and for refusing to provide timelines for eliminating use of the most toxic substances.

In addition, Apple "performs poorly" in product take-back and recycling, Greenpeace said. The only positive for Apple is that it reports on the amounts of its electronic waste recycled.

Apple took issue with Greenpeace's ranking system. "We disagree with Greenpeace's rating and the criteria they chose," a company spokeswoman said. "Apple has a strong environmental track record, and has led the industry in restricting and banning toxic substances, such as mercury, cadmium, and hexavalent chromium, as well as any BFRs."

Greenpeace penalized Apple for failing to make a commitment to phase out all uses of BFRs, which stands for brominated flame retardants. The chemical is an organic compound that's resistant to environmental degradation, which means it remains in the environment and can accumulate in human and animal tissue.

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