SANTA CLARA, Calif. -- McAfee Inc. (NYSE: MFE) today announced
an increased focus on the rapidly growing market of security products for
mid-sized companies. McAfee is building out its sales force and retooling
its products to better compete for the security business of organizations
with 100 to 1000 users. McAfee estimates the worldwide mid-market
opportunity in 2007 to be about $4.3 billion in revenue. New Secure Internet
Gateway and updated Total Protection products support the expanded focus.
"We see a tremendous opportunity in the mid-market, an area we haven't
aggressively targeted in the past years," said Darrell Rodenbaugh, SVP,
worldwide mid-market business segment at McAfee. "With renewed focus on
sales and products we believe we will make significant inroads with
Since the beginning of 2007, McAfee has built a mid-market organization of
more than 150 people, including many recruits from rival security vendors.
Additionally, new telemarketing teams are helping channel partners in North
America, Europe, the Middle East and Africa. McAfee has also put competitive
displacement programs in place to spur growth in sales to mid-market
Mid-sized businesses do not have the same resources of an enterprise, but
face many of the same increasing security risks. In addition, mid-market
companies do not have a lot of time to spend on security but would like to
configure and change policies when needed. McAfee helps by providing
enterprise-class functionality in easy to deploy and manage products.
"Mid-sized business is one of the fastest growing segments we track and
increasingly these businesses are looking for a comprehensive security
solution that is simple and easy to manage," said Brian Burke, analyst for
security products and services at IDC. "Mid-sized businesses need the same
level of protection that large enterprises enjoy, but they don't want to
piece together a patchwork of solutions. We see a trend toward integrated
security products that are easy to manage."
McAfee Inc. (NYSE: MFE)