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XIOtech Stresses Simple SANs

XIOtech Corp. is chasing a new market and sales strategy with the entry-level SAN system it launched today (see XIOtech Launches Entry-Level SAN ).

XIOtechs Magnitude 3D Edge is a single-controller system aimed at first-time SAN customers in small to midsized businesses (SMBs) and departments (see XIOtech Launches Entry-Level SAN ). It's a scaled-down version of the midrange storage array that XIOtech released in August 2003. The new 3D can be bought for under $50,000, and versions are available with less than 100 Gbytes capacity.

XIOtech’s plan is to get its foot in the door with the entry-level system and allow businesses to scale to a full-blown Magnitude 3D over time, according to CEO Alain Andreoli. “This is for people who just want to get up and running quickly, who don’t want to deal with complicated SANs."

The Eden Praire, Minn.-based company seems out to prove that price and simplicity can steal sales from the likes of EMC Corp. (NYSE: EMC), IBM Corp. (NYSE: IBM), Hitachi Data Systems (HDS), Hewlett-Packard Co. (NYSE: HPQ), Dell Computer Corp. (Nasdaq: DELL), and Sun Microsystems Inc. (Nasdaq: SUNW).

So far, XIOtech is among the only companies to challenge the larger players with low-end systems. Others, including startup 3PAR Inc., are aiming to challenge the big players at the high end (see 3PAR Pockets $32 Million).

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