Software startup ROBObak will crank up its data protection strategy next week, touting block-level de-duplication for SMBs.
ROBObak, which was born out of software distributor ROBOdrs, will take the wraps off a family of products it claims can boost the security of data backed up from remote and branch offices -- hence "ROBO."
The startup's flagship offering is the eponymous ROBObak software, which CEO Ron Roberts is aiming squarely at smaller businesses. "There's 187 backup companies trying to claw their way" into large data centers, he says.
Like a number of other storage vendors, ROBObak is throwing its weight behind a technique called de-duplication, which only transmits data that has changed since the last backup, greatly reducing the amount of data that needs to be stored and moving it more rapidly over the network. (See Insider: De-Dupe Demystified and De-Dupers Demand Disk Mindset.)
Where ROBObak differs from offerings such as EMC's Centera is that the startup focuses on block-level as opposed to file-level data, which Roberts claims makes it easier to back up complex files like video and graphics. "We pick up only the changed block [of data]," he says. "We compress it, encrypt it, and transport it to a central server for safety."