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RFID Software Ramps Up

With users pondering their Radio Frequency Identification (RFID) strategies, large and small vendors made moves this week to gain a foothold in the market. (See More Users Signal RFID Intentions, RFID Reality Check, Oracle Enhances RFID, and PanGo Integrates RFID.)

On the small side, startup InSync Software, which pulls data from RFID readers and links it with back-end Enterprise Resource Planning (ERP) and e-business systems, picked up $7.5 million in Series A funding.

The round, which was led by Rustic Canyon and Intel Capital, will be used to boost the startup's profile and target new areas. "Currently, we're focused primarily on North America and we will be looking at expanding our operations to new markets," says Leif Chastaine, InSync's director of marketing.

Chastaine won't disclose how many customers the startup has racked up since it was founded in 2003. He does mention that InSync's software is used to track manufacturing equipment when it is sent from a production site to a repair shop.

RFID works by using tags on a specific product or package, which emit radio signals. Reader devices pick up the signals, so the tagged can be tracked. Unlike barcode technology, RFID does not require direct contact, or what is known as "line-of-sight" scanning.

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