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OuterBay: The Data Police?

Forget plain old storage resource management. If you really want to save money, youve got to manage data at the application level, according to OuterBay Technologies Inc., which is announcing a new version of its ADM software next week. [Ed. note: Huh. And here I thought they only made wool sweaters and anoraks.]

The Campbell, Calif.-based company claims its new Application Data Management (ADM) software version 3.0 can save customers millions by identifying the inactive data in their applications and moving it to low-cost storage, like ATA disks. The software, which offers 40 new features, is designed to ensure that users can continue to access the information as easily and transparently as before it was moved.

“People are paying a lot of money for data that’s not useful,” says company chairman and CEO Michael Howard, insisting that the new software will greatly reduce those costs (see OuterBay Nabs Ex-Veritas Exec). “Because of regulatory issues, they still need to have access to that data… Now, when data is moved, it’s still accessible.”

This so-called data lifecycle approach allows companies to put the right data on the right storage device or server, based on the value of the data, Howard says.

The approach is fairly unique, with only one other company, Princeton Softech Inc. really playing in this space, observers say.

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