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New HP Server, Storage And Networking Products Aimed At SMB Market

HP this week is targeting the small-to-midsize business with new IT products that the company says are feature-rich but low-priced. The new servers, storage appliances and network switches are designed to address the unique challenges of SMBs as they look for technology that grows as their businesses grow but is affordable for companies that are guarding cash flow. HP is also announcing new financing offers and is expanding a training program for entrepreneurs.

New to the HP lineup is the entry-level ProLiant ML110 G7 server (with a starting price of $710) for basic office applications and the DL120 G7 server ($895), for a wider range of apps, including IT infrastructure and Web-based apps.

On the storage side, the HP P2000 G3 line (which costs just under $11,000) is an entry-level storage appliance that supports the VMware API for Array Integration, as well as the vCenter manager for server virtualization.

New networking switches include the HP V1810-48G ($959) and the HP V1410 Series ($59). The reasons for the gulf in prices between the two is that the V1810 offers up to 48-port connectivity and can be controlled by management software, while the V1410 offers up to only 24 unmanaged ports. Both switches offer an energy-saving feature that shuts off power to ports that are not being used, says Mike Nielsen, director of solution marketing for HP Networking.

The switches are targeted at SMBs because they enable the customer’s network to scale in functionality, connectivity and capacity, Nielsen says. "We want to make sure that smaller organizations aren’t constrained by extremely low feature or low port density platforms so that they can’t grow as their business grows,” he says.

The switches are the latest additions to HP's FlexNetwork Architecture initiative, as the company moves to compete with networking industry leader Cisco Systems.

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