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IBM Attacks EMC Customer Base

IBM Corp. (NYSE: IBM) fired a blast at SAN storage rival EMC Corp. (NYSE: EMC) today when it announced a storage migration program designed to take high-end business from the market leader.

IBM's Piper Service consists of a black box, cost-analysis tools, and consulting help -- all meant to help customers migrate from EMC to IBM storage servers. IBM says the box, based on an eight-engine processor called the Data Migration Engine, is primarily aimed at moving data from EMC's Symmetrix storage array to IBM's Shark array, but IBM claims it works with any competitor's device and any IBM platform.

IBM is also making the migration solution available to its business partners.

While IBM and EMC wage daily skirmishes for customers, this represents a major coordinated strike by IBM, which claims in materials accompanying its published press release that EMC "is confusing customers with multiple acquisitions and multiple changes."

"This is much more aggressive than we've ever been," says Lou Sciacchetano, IBM's worldwide VP of competitive sales. "We're specifically triggering the large legacy installed base of EMC. I'm confident it will be a game-changer for us."

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