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HP Signs Up Security Startup

Security startup Trustgenix Inc. has got a leg up from software giant Hewlett-Packard Co. (NYSE: HPQ) in the burgeoning identity management market (see HP OEMs Trustgenix Techology).

Identity management technologies ensure that only designated users, both internal and external, can access specific systems and applications. With regulations such as Sarbanes-Oxley and the Health Insurance Portability and Accountability Act (HIPAA), businesses are under increasing pressure to turn their IT systems into Fort Knox, and a number of startups are already looking to exploit this (see Startup Looks to Solve Identity Crisis and Epok Embarks on Data Security Drive).

So, where does Trustgenix fit into the equation? The Santa Clara, Calif., firms flagship offering is IdentityBridge. The software essentially links different identity management systems, removing the need for end-users to re-key passwords and user names as they move across an organization’s different systems.

With firms’ data centers relying heavily on partner and supplier IT systems, single-sign-on, as it is known, is becoming more and more important -- so important, in fact, that HP has decided to OEM IdentityBridge.

The product, which will be rebranded as Select Federation, will now be offered as part of HP’s popular OpenView family of software products. This is a boon for Trustgenix, according to Scott Crawford, senior analyst at Enterprise Management Associates.

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