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The Green Gap - Addressing Environmental & Economic Sustainability

The second in a series. Greg Schulz is the founder of StorageIO and the author of The Green and Virtual Data Center.

To say that "green" is a popular trend is an understatement. Green messaging in general and in the IT industry in particular tends to center around carbon footprint and emissions reduction or cost savings. Green is also being seen or talked about as being dead or falling off in importance and relevance.

While green hype and "green washing" may be falling out of favor or appearing on an endangered species list, addressing core IT data center issues that affect how resources are used to deliver information services in an energy-efficient, environmentally and economically friendly manner to boost efficiency and productivity is here to stay. There are many different aspects to actually being green as opposed to being perceived as being green. If, however, you listen closely, you might also hear mention of other topics and issues, including buzzwords such as RoHS (restriction of hazardous substances), REACH (registration, evaluation, authorization and restriction of chemical substances), WEEE (waste electrical and electronic equipment), LEED (leadership in energy and environmental design), J-MOSS (labeling that's required for electrical and electronic products containing specific chemical substances), energy avoidance, and energy efficiency.

Common questions about green and IT include:

  • Is green a consumer or enterprise public relations, science, or apolitical topic?
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