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Fuel Cell: Hype or Hypercool?

DaimlerChrysler is investing in fuel cells, hoping to develop them as an alternative to gasoline. But before that can happen, the price of fuel cells must drop from $15,000 to less than $150. The emergence of the fuel cell as a UPS alternative will help that cause, spurring demand for lower prices, smaller units and more power.

MGE's product is the first step toward a practical fuel cell option. It proves that fuel cells are no longer a "future technology" or hype, but a real, shipping product.

Initially, MGE will target telcos and niche markets with the new technology. But as commercialization takes hold, fuel cells will become more accessible to both corporate and personal buyers.