Fox Picks Sun, Greenplum

LOS ANGELES and SANTA CLARA, Calif. -- Fox Interactive Media (FIM), Sun Microsystems (NASDAQ:JAVA), and Greenplum today announced that the three companies have developed and deployed a new data warehouse designed to support monetization efforts for FIMs portfolio of leading Web properties. The data warehouse solution is built upon the industry-leading Sun Fire(TM) x4500 storage server and the Solaris™ Operating System (OS) and provides complex, real-time analysis in support of FIM’s advanced targeted advertising systems.

“Sun and Greenplum will be invaluable collaborators as we continue to put our data to work in new ways that will improve both the user and advertiser experience on our network of sites,” said Arnie Gullov-Singh, EVP of Product, Technology and Operations for the FIM Audience Network. “Both of these companies are at the cutting edge of data collection and analysis, and we’re excited this new working relationship has been established that we know will help drive our business forward.”

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