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EqualLogic Enhances Program

NASHUA, N.H. -- EqualLogic, a leading provider of enterprise-class iSCSI storage area network (SAN) solutions, today announced an enhanced Channel Partner Program to help its reseller business partners expand sales. Value Added resellers can use the new field sales and marketing support, lead generation and education resources in the program to pursue the iSCSI storage market opportunity -- a market expected to reach more than $5 billion by 2010, according to analyst firm IDC.[2]

Since the company’s inception in 2001, EqualLogic has been dedicated to a channel business model and designed its products, support and business processes with the channel partner in mind. Most notably, EqualLogic’s “pay-one-price” sales model bundles all management software (replication, snapshots, tiering, etc.) with hardware under one part number. The enhanced partner program is focused on simplifying the selling process to create a rewarding business proposition for resellers.

“A robust channel is an effective way for technology companies to realize fast and healthy growth, especially when there’s as big a market opportunity as iSCSI,” said Paul Myerson, senior channel analyst at Enterprise Strategy Group. “EqualLogic clearly understands what drives business growth – for its partners and itself. The fast sales cycles, field support and repeatable processes in EqualLogic’s program are setting the gold standard for what storage VARs should expect from their vendors.”

EqualLogic Inc.