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Epok Embarks on Data Security Drive

Data center security startup Epok today put its own spin on identity management by launching its flagship Trusted Data Exchange (TDX) product.

Epok is focused on technology that allows enterprises, service providers, and government agencies to share information with trusted third parties. The company's TDX software controls data exchange between different networks.

This works by creating network addresses for specific pieces of data and allowing users to assign policies to that data. The software can then be used to control and manage transactions carried out via Web services. TDX could, for example, be used by a telecom provider to manage the relationship between its subscribers and third-party ringtone or SMS vendors, according to Epok.

Epok touches on a hot topic: software and hardware enabling companies to control who accesses what. Startup Caymas Systems emerged from stealth today with a range of access gateways, and last week, Computer Associates International Inc. (CA) (NYSE: CA) stumped up $430 million to acquire identity management specialist Netegrity (see Startup Looks to Solve Identity Crisis and CA Nets Netegrity for $430M).

So, who are the people behind TDX and Epok? The company is the brainchild of CEO Ayman Hariri, the son of Lebanese Prime Minister Rafik Hariri, and his fellow Georgetown University grad Scott Birnbaum. The two college buddies founded Epok back in 2001 and two years later acquired the core technology behind TDX when the company bought fellow startup OneName Technology [ed. note: one better than NoName, presumably].

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