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EMC Pushes Service Horizons

Unless you've been visiting other planets, you already know that EMC is making services a big priority.

Today, EMC cranked out two releases reminding us of this ongoing strategy. (See EMC Extends Services and American Express Picks EMC.) Mainly, the company enhanced its managed services with three new offerings:

  • EMC Managed Utility Service, combining onsite services with pay-as-you-grow asset procurement.
  • EMC Residency Services, consisting of EMC onsite personnel that peform tasks such as resource management, provisioning, and root cause analysis.
  • EMC Storage Management Services (SMS), which assign on-site EMC personnel to help customers with more than 100 Tbytes manage their storage.

EMC also revealed that American Express and Toyota Motorsport GmbH have signed on to let EMC manage their storage.

Either EMC is looking to increase its market share in services, or the Hopkinton gang is trying to distract people from wondering where it's 4-Gbit/s Clariions are.

EMC isn't exactly a newcomer to services. According to IDC's 2004 market figures -- its 2005 numbers aren't yet available -- EMC had the largest storage services revenue among pure-play storage companies. It trailed IBM, EDS, CSC, and Hewlett-Packard, but led StorageTek [now part of Sun], Veritas [now part of Symantec], Hitachi Data Systems, and Network Appliance.

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