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EMC Massages Midrange NAS

Just in case there still was any doubt that EMC Corp. (NYSE: EMC) is serious about its midtier NAS plunge, the company announced four new products in the space today (see EMC Broadens Midtier NAS Line).

Bulldozing straight into Network Appliance Inc.'s (Nasdaq: NTAP) heartland, EMC has started shipping three new Celerra NS600 products that the company says are less expensive than the current model, as well as the low-end NetWin 200 NAS system it developed with Microsoft Corp. (Nasdaq: MSFT).

EMC has no problem admitting that it envisions its main NAS competitor dressed in a huge target costume come Halloween. We’re really going after the core of [NetApp's] product line,” says Bob Wambach, senior product marketing manager at EMC.

Arun Taneja, founder of consulting firm Taneja Group, says EMC wants to cover the entire NAS space. “The competition just got a little bit more difficult for NetApp,” he says. However, he adds, NetApp isn’t going to just roll over and die: “They know how to compete in the midtier.”

EMC has been playing in the midtier NAS market since late last year, when it launched its original Celerra NS600 box. But with a list price starting at $167,000, analysts at the time complained that the filer was quite pricey (see EMC Darts Into Midtier NA$).

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