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EMC Intros IIM

LONG BEACH, Calif. -- Storage World Conference -- EMC is planning a new set of software technologies, which it describes as Intelligent Information Management (IIM), as part of an ambitious strategy to lock down firms' unmanaged data.

Speaking during a keynote here today, George Symons, CTO for information management at EMC's software division, described the initiative as a way for users to get even tighter control on their back-end systems.

"I have tiered my storage, put my applications in the right places, but now I need to classify it," he said. "IIM is about managing the information types in terms of policies."

Information in the form of PowerPoint presentations, emails, and so-called unstructured data that may not be covered by a content management product -- such as Documentum -- can be classified and controlled. Symons told Byte and Switch that most corporate data currently falls into this category. EMC will launch specific software to tackle this issue in the second half of this year.

According to Symons, EMC is already dealing with a handful of beta customers as it rolls out its IIM strategy. These include a financial services firm and two businesses in the manufacturing sector.

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