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SAN DIEGO -- Storage Networking World -- Intel and EMC today said the chip maker will sell EMC's SANs for SMBs through an OEM deal.
Intel has sold its chips in storage systems and dabbled in networked storage with low-end unbranded SANs made from cheap parts, or "white box" systems. But the EMC partnership significantly steps up its storage profile. Intel will brand EMC's new AX150 Fibre Channel and AX150i iSCSI SANs as the Intel SSR21PP.
The announcement comes one day after EMC and its storage partner Dell announced they would sell the AX150. Dell brands EMC's midrange storage systems, and the low-end AX line fits in particularly well with Dell's focus on small businesses. (See SNW: Small, SAS-sy & Safe and EMC Upgrades SMB SANs, and EMC, Dell Get Small With SATA.)
EMC and Intel tiptoed around Dell at the news conference announcing their deal today, perhaps because Dell is a close partner of both and now faces channel competition from Intel with the AX150.
"This relationship is complementary to the one we have with Dell," says Mitch Breen, EMC SVP of global channels. "That relationship has never been as good as it is today. As fast as this [SMB] market is growing, there's room for all three."
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