EMC Gains Channel Partner Momentum With EMC SourceOne

HOPKINTON, Mass., April 30. EMC Corporation, the world leader in information infrastructure solutions, today announced increasing momentum for its EMC SourceOne information governance solutions among its channel partners. Introduced in April 2009, EMC SourceOne's innovative, next-generation architecture was built from the ground up to make it easier for channel partners to sell and implement solutions for their customers. As a result, this has enabled partners to meet customer demand and accelerate their opportunities and profitability in the information governance market.

Demand for information governance solutions is high as organizations seek to manage risks, simplify e-discovery and cut storage costs. EMC's worldwide Velocity partner community plays a critical role in the go-to-market strategy for EMC SourceOne. The strength of the EMC SourceOne portfolio, the market opportunity for information governance solutions and EMC's robust Velocity Partner Program ensures that channel partners are well-prepared to serve customers.

  EMC SourceOne Channel Partner Momentum
  --  More than 150 resellers and distributors globally are selling and
      implementing EMC SourceOne.
  --  Over 60 percent of EMC SourceOne sales in the past year are through
      channel partners.
  --  There are over 90 EMC SourceOne certified partner sales engineers and
      more than 1,300 accredited partner sales and pre-sales
      representatives.
  --  Over 700 channel partner representatives have completed EMC SourceOne
      training.
  --  Partners are making incremental investments in their own demo centers
      and capabilities to showcase EMC SourceOne.
      
To help partners build and maintain successful information governance practices, EMC provides its global channel partners with tools and resources, incentives as well as sales and marketing programs. Ongoing enhancements to the EMC Velocity Partner Program are designed to help partners close more deals quickly, reward partner sales and sales engineers for selling EMC solutions, including EMC SourceOne, and provide significant opportunities to increase overall partner profitability.

  --  EMC's global Velocity Incentive Program (VIP) allows participating
      channel partners to receive rich rewards and generate incremental
      revenue.  The program offers both company and individual rewards for
      incremental deals that align to EMC SourceOne, in addition to EMC's
      information infrastructure solutions.
  --  Channel partners have access to EMC SourceOne assessment tools to help
      them conduct initial reviews of their customers' environment and
      demonstrate rapid return on investment from EMC SourceOne.
  --  A deal registration program provides critical alignment, support and
      trust between partners and EMC.  Incremental deal registration offers
      a set discount off the list price for registering opportunities that
      are new to EMC.
  --  Additional discounts are offered to all partners in the Americas who
      invest in the EMC Technical Architect (EMCTA) curricula as part of the
      deal registration program. This helps improve partners' productivity
      and enables solution providers who invest in this resource to help
      customers leverage their investment in EMC products such as EMC
      SourceOne.
  --  The SourceOne City campaign is an innovative turnkey program that
      provides channel partners with a co-branded marketing campaign with
      EMC for cost-effective lead generation.  Designed to help partners
      generate awareness and sales pipeline, SourceOne City is comprehensive
      yet simple and affordable to roll out.  The campaign is available as a
      managed service and has a low cost of entry.