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DataCore Sings Virtual Song

While the industrys heavy hitters try to sort out the best way to virtualize enterprise storage, startup DataCore Software Corp. is looking to win a spot on the low end (see DataCore Tunes Up SANmelody).

DataCore upgraded its SANmelody storage management software today, adding integration with EMC Corp.’s (NYSE: EMC) VMware and Microsoft Corp.'s (Nasdaq: MSFT) Virtual Server.

So, while enterprises debate whether it’s best to use storage virtualization from Hitachi Data Systems (HDS) or IBM Corp. (NYSE: IBM) or wait for EMC to offer it, DataCore is chasing smaller companies already running EMC's or Microsoft's virtual servers (see EMC Takes Storage Router for a Spin).

According to DataCore CEO George Teixeira, when companies virtualize their servers, they will have more need to virtualize the storage attached to them.

“We’re the other half of the virtualization story,” he says. “If you have virtual servers you need virtual storage. The big boys tried to make virtualization complicated, and there was lot of resistance to it. Things like VMware and Microsoft Virtual Server changed the mindset, and let people know it’s simple to use virtualization.”

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