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Concerity Eliminates Guesswork For Software Companies With The Free Beta Launch Of Concerity Analytics

Salt Lake City, January 13, 2010  Concerity today announced the free beta launch of Concerity Analytics, a new type of integrated toolkit designed specifically to help software companies measure real-world usage of their software applications.
Designed initially for Windows desktop, ASP.NET, and SaaS applications, Concerity Analytics allows independent software vendors (ISVs) to gather key data on how their software products are used in the field by end users: either in a test environment or in production. Such business intelligence makes it possible for software companies to
-Make better product roadmap decisions,
-Understand beta tester usage,
-Gather sales intelligence,
-Improve the ROI for engineering teams,
-And more. 
According to Matt Cupal, Concerity President and CEO, initial implementation of Concerity Analytics can be as simple as embedding one line of new code into a new or existing software application.
"We've designed Concerity Analytics to be as simple as possible to use," Cupal said. "Within a matter of minutes, companies can have a developer insert the single line of software code that calls the Concerity run time engine. From there, technical or non-technical managers can track any element of the user interface they wish. We then provide a host of tools to help software companies improve their product quality and fit to customer need. We call this 'software relevance.'"

Concerity Analytics is based around three key components: Analytics Run Time, Breadcrumb Manager, and Results Dashboard. For Windows desktop applications, using a single line of code, the Analytics Run Time is embedded and distributed with a software application.  It automatically recognizes all of the user interface elements in the app and optionally places a test point or "Breadcrumb" on that control. 

Using the online Breadcrumb Manager, software vendors can enable or disable various Breadcrumbs.  Breadcrumbs can also be placed into logical groups and even ordered into sequences for observation of pre-determined workflows.
The Results Dashboard provides a set of tools, including timeline graphs, pie/bar charts, tag clouds, and geographic charts to allow display of the data in a variety of ways. These include the ability to "slice" the data by customer persona, geographic location, or computer configuration. For SaaS applications, Concerity offers a web API that makes configuring and capturing Breadcrumbs available to any application on any platform with an Internet connection. 
"Ultimately, the goal of the Concerity Analytics system is to let software vendors observe how their customers use their software, providing insight into key software business issues such as improved software quality, data-driven roadmaps and more," Cupal explained.
 "We're deploying Concerity Analytics for our internal applications, as well as recommending it to our customers," said James Stone, CEO of Aculis. "Aculis is a leading provider of outsource QA software testing and we have our own internal applications. We see this as a great tool to help our customer see how we're doing on testing, as well as extending our suite of tests to the eventual end users of their applications. I'm looking forward to working closely with Concerity to implement Concerity Analytics into each of our applications."
Concerity Analytics provides software companies (and in-house software teams) with the ability to
-Measure and optimize feature usage,
-Understand beta tester behavior,
-Track, understand and improve product quality,
-Prioritize product development efforts,
-Track and validate marketing programs (including conversion strategies for "trialware"),
-Proactively determine where support needs are highest and thus lower support costs,
-Increase engineering ROI (Return on Investment), and
-Outmaneuver the competition through faster, smarter and more effective use of resources.
"Too many software companies rely too heavily on guesswork to drive their product decisions. There's a better way." Cupal said. "We created Concerity Analytics to help companies transform from being guess driven and hoping they're right to being data driven and having confidence their software is on target. That's why we say: 'Stop guessing. Get Concerity.'" A public beta of Concerity Analytics is available for free download now and will remain free until February 28, 2010 when the company will unveil a full-featured paid version.