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CA's COO Looks Ahead

NEW YORK -- Computer Associates International Inc. (CA) (NYSE: CA) is struggling to move beyond a turbulent period marred by financial scandal. Steps include a new branding program and the completion of major surgery on the company's back-end computer systems.

Speaking at the Citigroup Technology Conference here today, Jeff Clarke, the companys chief operating officer, described an initiative to revitalize the marketing of its three main products lines: storage, security, and systems and network management software.

“The CA brand was tired,” said Clarke. “We have started to do a new brand campaign -- some of you will see that in the major periodicals.” CA will peddle its wares under the umbrella of “enterprise IT management."

It's all part of CA’s long-term plan to more closely integrate its different product families, a move designed to compete with the likes of IBM Corp. (NYSE: IBM) and Hewlett-Packard Co. (NYSE: HPQ).

Clarke gives an exmaple: “We’re building our BrightStor [storage management software] to be more compatible with security and systems management,” he says, adding that the products rely on the same underlying database and schemas.

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