NetApp Changes Name & Branding

SUNNYVALE, Calif. -- NetApp (NASDAQ: NTAP) today debuted a new brand identity designed to achieve a broader and deeper awareness of the company and to communicate a consistent promise on a global basis to customers, partners, and employees. Extensive market research and testing helped NetApp create a new identity system that crystallizes the company's promise to the market and unifies the look of and the experience everyone has with NetApp. The identity system makes a bold statement about NetApp's strength in the marketplace and is designed to drive greater understanding of NetApp as a company people want to do business with.

"Our customers have always valued our ability to deliver innovative solutions that provide outstanding cost efficiency and enable breakthroughs for their businesses," said Dan Warmenhoven, CEO of NetApp. "Our 'go-beyond' spirit and passion for customer success continue to result in extremely high customer loyalty. With this initiative, we are looking to increase our impact and relevance with a broader range of people. It's all about taking the success we've had and letting more people know about it, so that we can continue to grow and lead the industry."

NetApp Inc.