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Why Storage Is Boring

Has storage lost its mojo? Is innovation dead? Have the suits who sell storage gotten boring, or is it the industry itself?

Let's answer in order: No. No. It's the suits.

What prompted that seemingly random pop quiz? A B&S reader nonplussed by our recent Q&A with EMC's Mark Lewis prompted a "Storage is Boring: retort on our message boards.

First, to address the subject line: Boring? No. Just not very flashy. After all, how do you sex up backup and archiving? Yet they are essential enterprise functions and in a lot of cases legally mandated.

The message went on to elaborate:

    What ever happened to the days of fascinating storage virtualization switches (no mind that most never worked), using innovative hardware and based on interesting new technology that promised to solve every problem in the universe with one dramatic solution?
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