IRVINE, Calif. -- Toshiba Storage Device Division (SDD), the industry pioneer in mobile storage products, will capitalize on its 2.5-inch hard disk drive (HDD) technology expertise and consumer brand leadership with a new line of USB 2.0 portable external hard drives in 100GB, 120GB and 160GB1 capacities. Available in North America, Toshiba's new personal storage line of 2.5-inch HDDs provides a unique solution for data back-up by enabling automatic power-on and save capabilities for worry-free content management.
As consumers are embracing a digital lifestyle, the importance of easy-to-use back-up solutions for personal memories and other entertainment content is critical. Toshiba's USB 2.0 Portable External Hard Drive line provides a worry-free solution for back-up of cherished photo, video, music and data files for the growing digital home and home office.
The need for backing up and preserving digital data is increasing quickly among the massive consumer base, said Dave Reinsel, director of storage hardware research at International Data Corporation (IDC). In 2006, more hard disk drive terabytes shipped into personal storage devices worldwide than in the enterprise storage market. This important inflection point exemplifies the critical need for companies to offer reliable and easy-to-use backup solutions that will help the masses protect and preserve their digital memories.
Toshiba Corp.
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