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Super Bowl XL Has Servers Cranking Overtime At Sports Sites

Super Bowl XL fever is spreading to the Internet. Online ticket sales are sizzling. Servers are cranking overtime at gaming sites. Sites are even cashing in on the advertising craze that surrounds the monster sporting event.

Wagering on the Big Game has always been a sport of its own, but that time-honored pastime reaches new heights with online betting. Before the Internet, gamblers had to contact bookies or travel to casinos. The Internet has changed all' that. Just ask the IT guys at sites like,, and

"The Internet is forgiving, making it the perfect medium for gambling," said Simon Nobel, chief executive officer at Pinnacle Sports U.K., on Friday. "The Internet puts everything at your fingertip, information on betting strategies you wouldn't normally have available at a gaming table, such as the difference between a parlay or a teaser."

Sometime this year, visitors to the site might find a blog to assist them in gaining feedback and tips from other online gamblers. The site has a poll to bet on the company that televises the most creative advertisement. Budweiser is the favorite, Nobel said, followed by Burger King and Pepsi.

When Pinnacle Sports U.K. launched in 1998, sports bets were placed via telephone. Today, all but 1 percent of the business has shifted to the Internet. "Tens of thousands of bets are placed daily," Nobel said.

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