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Streaming Media Set To Explode

The Insight Research Corporation released a report Friday stating that the streaming media market is expected to grow at a compound annual rate of nearly 32 percent over the next five years. On-demand audio, on-demand video and accompanying advertising will drive the growth in revenue, according to Insight Research.

"The U.S. streaming media market has entered a growth phase, meaning it is experiencing realistic and sustainable growth," Robert Rosenberg, Insight Research president said in a prepared statement.

Rosenberg said the forecasts are conservative based on current performance.

"If, however, per-stream costs drop faster than expected, we have quicker acceptance of IPTV or improvements in 3G delivery take place faster than expected, it could blow the doors off of our forecasts, propelling this industry into explosive growth," he said.

IPTV, with broadband transmission, will make it possible to move beyond multicast "time-shift" capabilities of cable's video-on-demand models to true interactivity for unicast, multicast and broadcast audiences. It will also give carriers access to some of more than $250 billion that forecasters believe will be spent annually on mass advertising.

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