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Reflections on the SNIA

DALLAS -- Storage Networking World -- If it's SNW, it's time for an update on the Storage Networking Industry Association (SNIA). This time out, the news includes a new mission statement, aimed at broadening the SNIA to "reach beyond the traditional storage market and into the broader technology and IT industry."

Here's the exact wording:

    The SNIA's expanded mission is to lead the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information.

Surely, that's one of the noblest, most politically correct -- and dullest -- missions in storagedom. A perfect match for the activities of this group. Some of the SNIA's literature, at least, is a guaranteed soporific for traveling IT pros who can't sleep comfortably in hotel rooms.

"SNIA always comes to me with news of this and that project that may become a standard 900 years from now," said one industry analyst.

But is that as far as it goes? Is the SNIA unfairly criticized? After all, this is an industry organization, and if it's boring and slow, the industry has only itself to blame.

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