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Rawlings Deploys PacketShapers

CUPERTINO, Calif. -- Packeteer (NASDAQ: PKTR), the global leader in WAN Application Optimization, today announced that Rawlings (NYSE: KTO), a leading marketer and manufacturer of baseball equipment, sporting goods and strategic brand of K2 Inc., has deployed its PacketShapers™ to intelligently accelerate and maintain constant priority status for business critical applications across its wide area network.

Since deploying PacketShapers Rawlings has been delivering optimal response time for key supply chain and transactional applications that support high volume online sales of its Hilton Corporate Casuals brand of uniforms and extensive line of multi-sport equipment and apparel. Rawlings also relies on the versatility of the PacketShaper appliances to classify its network traffic, troubleshoot the source of network viruses, meter network traffic loads to avoid costly over-provisioning and compress data replication traffic to free up network bandwidth for disaster recovery and business continuity.

Based in St. Louis, Rawlings is one of the premier brands in sporting goods equipment, uniforms, apparel and accessories. The company is the official provider of baseballs and helmets for Major League Baseball®, maintaining a storied history with “America’s game” that dates back to 1877. As a modern day enterprise with a significant online presence, Rawlings routes transactional, supply chain and business operational traffic through its distribution, hosted web catalog and backup sites supporting a variety of WAN connections ranging from T1s to 45 Mbps metro links.

Rawlings online business has been thriving, but growing online customer demand, coupled with an unidentifiable “clogging” of network bandwidth and high volumes of backup and recovery traffic started degrading the performance of critical supply chain traffic, thereby impacting order fulfillment.

Packeteer Inc.